Hi, I’m Ljupco Sulev

Senior Product Designer

Shaping the future of cloud experiences at Amazon Web Services (AWS) in Dublin IE.

UX design, user experience, prototype design, user-centered design, interaction design, user interface design, usability design, wireframes, user research, user journeys, wireframe design, A/B testing, card sorting, persona development, pain point identification, user empathy, experience architecture, information architecture, user flows, ui elements, usability testing, mockups, user feedback loops, data-driven design, conversion rate optimization, behavioral insights, design patterns, accessibility design, responsive design, mobile-first design, adaptive design, UX strategy, usability heuristics, cross-platform design, touchpoint mapping, usability audits, Design thinking, human-centered design, empathy-driven design, ideation, problem-solving, design sprints, iterative design, rapid prototyping, innovation, creative thinking, user persona creation, service design, experimentation, lean UX, feedback-driven design, co-creation, ideate, prototype testing, user validation, storytelling in design, empathy maps, innovation strategy, design doing, design iteration, collaborative innovation, design leadership, agile design, participatory design, strategic foresight, divergent thinking, continuous improvement, System thinking, system dynamics, systems mapping, holistic design, interconnectedness, complexity modeling, feedback loops, scalability design, systems architecture, sustainability in design, big-picture thinking, integration across ecosystems, flow-based design, adaptive systems, system modeling, leverage points, causal loops, system interactions, network effects, dependencies mapping, scalability challenges, multi-disciplinary design, system interdependencies, long-term impact, cross-functional design, ecosystem design, systems-level problem solving, Freelance UX designer, open to contract work, remote UX design, remote collaboration, remote design teams, virtual workshops, flexible work, project-based contracts, remote-first, remote design sprints, distributed teams, freelance opportunities, digital nomad, contract product designer, freelance creative direction, remote usability testing, remote design thinking facilitation, global collaboration, international projects, flexible design roles, cross-timezone collaboration, virtual design leadership, digital project management, Creative direction, design direction, art direction, digital transformation, service design, mobile design, graphic design, ui design, adobe creative suite, illustration design, visual design, information design, interaction design, information visualization, wireframing, mood boards, storyboarding, technical skills, agile methodology, collaborative design, lean methodologies, clean/minimalistic design, aesthetic appeal, color theory, consistency in design, design guidelines, typography design, performance optimization, responsive interfaces, disruptive design, ethical design, design ethics, innovation labs.

About me

Helping business win through design.

With over 10 years of experience in product design, I specialize in creating user-centered solutions. My approach blends design thinking — a deep understanding of users’ needs — and system thinking, ensuring designs fit within broader product ecosystems.

I’ve worked across industries including: tech, healthcare and fintech, bringing innovative and efficient solutions to life.

Core expertise

This is what I bring.

Industry Expertise with High-Profile Clients

Working with companies including Amazon AWS, and divisions of the Cancer Treatment Centers of America as well as Berkshire Hathaway Inc., delivering tailored and specialised UX solutions.

Proven Track Record

Successfully redesigned and launched CloudWatch EKS Container Insights with Enhanced Observability and a complex cancer analytics platform for CTCA, to name a few, achieving business, user and financial goals.

Client-Centric Solutions

Expert in uncovering client challenges and creating innovative UX design solutions through tailored workshops and design discoveries.

Global Impact

Designed and launched a digital banking suite, including a mobile wallet and USSD-based banking experience, extending financial services to remote regions in the world.

Proven leadership

Leading multiple products, highlighting my leadership skills and ability to manage and steer projects from concept to launch. Acknowledged as a Role Model by peers and managers for constantly demonstrating Amazon’s Leadership Principles. Awarded as Best Mentor at SoftServe.

My approach

Bridging creativity and strategy with user-centered design.

At the heart of my process is a commitment to understand the problem deeply from the user’s perspective, and ensure that the solution integrates seamlessly with the larger system.

Achievements

I love what I do.

Ljupco Sulev - Speaker at an event

8

Times Speaker / Co-host

Sofia Design Week (2022, 2021, 2020), WIAD (2020, 2019), AR/VR online session (2020), IxDA (2019), UXellent (2019).

Ljupco Sulev - Awards

4

Awards & Certification

Awards: Best Mentor, Design Test Pilot; Certification: Design Thinking Workshop, HIPAA Fundamentals.

Ljupco Sulev - Tech Event

14

Events
Attended

Numerous design, technology, and business-conferences, meetups, workshops and networking events.