• Heart

Product Ownership

Leading complex products from discovery to delivery, aligning customer needs with measurable business growth and millions in ARR.

• Globe

AI & Product Strategy

Helping teams integrate AI intentionally, balancing customer value, operational efficiency, and long-term product strategy.

• Refresh

Outcome-Driven Execution

Using rapid experimentation, customer signals, and systems thinking to focus teams on the highest-impact opportunities.

• Star

Trusted Leadership

Build safe, accountable teams where clarity, integrity, and 'Earning Trust' are the foundation for scaling impact and navigating ambiguity.

Work achivements

- Designed enterprise experiences used across cloud infrastructure workflows.- Led complex 0→1 and modernization initiatives across healthcare, fintech, and SaaS.- Collaborated across product, engineering, and research teams in global organizations.- Contributed to products generating operational and business impact measured in millions.- Mentored designers and supported cross-functional product decision making.

Awards and public speaking

4 Awards and certification
Best Mentor Award, Test Pilot Award, Global Service Jam certificate, AWS HIPAA Compliance Certificate.

8 Times public speaker
- Voice of the Customer, AWS, Dublin
- SoftServe Design Week, Sofia
- Extended Reality, XR session, Sofia
- WIAD at New Bulgarian University, Sofia
- Austin Design week, Texas USA
- IxDA, UX Research, Sofia
- UXellent, Extended Reality, Sofia
- WIAD at New Bulgarian University, Sofia

Senior product
designer

Amazon Web Services
Dublin, Ireland
2022 - 2025 (3 yrs 4 mos)
*Recommendation letter available.

Senior experience
designer

SoftServe
Sofia, Bulgaria
2018 - 2022 (4 yrs)

Mid product
designer

Software Group
Sofia, Bulgaria
2017 - 2018 (1 yr)

Earlier design
experience

Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017 ( 3 yrs 7 mos)