I am a product design leader with 10+ years delivering user-centred, high-impact solutions for global brands. Recognised for earning trust, ownership, and mentorship — Role Model at Amazon, Best Mentor at SoftServe.Experienced in leading cross-functional teams across leaders including Amazon (AWS CloudWatch), Berkshire Hathaway, and CTCA. Focused on creating real impact, and leveraging AI as a strategic companion — not a buzzword.Outside of work, I’m a sports enthusiast who follows F1, NFL, and enjoys tennis, skiing, and many other sports.

• Start the conversation

• Heart

Ownership & Impact

I lead and own complex high-impact products from discovery to delivery, translating insights into measurable business growth and millions in ARR.

• Globe

Strategic Alignment

I link user experience to business goals so design decisions drive measurable value. I elevate design to a strategic partner.

• Refresh

Outcomes Over Outputs

I prioritise impact-first mindset — metrics, researches, experiments and product signals guide me to solve the problems that matter most.

• Star

Trusted Leadership

I create safe, accountable teams where clarity and integrity are the norm. Earning Trust is fundamental to how I lead, collaborate, and scale impact.

Awards and Certification

- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate, Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25

Public speaking

- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19