Hi, I am Ljupco Sulev

Senior Product Designer

Bringing Value, Earning Trust, Delivering Results. | Ex AWS

About me

I am a product design leader with 10+ years delivering user-centred, high-impact solutions across global brands. Recognised for earning trust, ownership, and mentorship — Role Model at Amazon, Best Mentor at SoftServe.Experienced in guiding teams across complex product spaces including Amazon AWS, Berkshire Hathaway, McLane, CTCA and others.Focused on creating real impact by empowering cross-functional teams, aligning design strategy with business goals, and leveraging AI as a strategic companion.

What I bring

Ownership & Impact

I own complex, high-impact products end-to-end, turning design into measurable business growth and millions in ARR—while delivering real value to customers.

Strategic Business Alignment

I elevate design to a strategic partner, connecting user experience to business outcomes and prioritising what creates lasting organisational value.

Outcomes Over Outputs

I measure success by impact, not deliverables—focusing technical expertise and design craft on solving the problems that matter most.

High-Integrity Leadership

I’m a trusted, transparent, stabilising force in cross-functional teams. Earning Trust is fundamental to how I lead, collaborate, and scale impact.

My achievements

Awards and Certification

- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate from the Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25

Public speaking

- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19

Work experience

Senior product
designer

Amazon Web Services
Dublin Ireland | 2022 - 2025Owned and launched end-to-end observability experiences for Amazon at AWS re:Invent, generating millions in recurring revenue and earning recognition as a role model.

Senior Experience
designer

SoftServe
Sofia Bulgaria | 2018 - 2022Led on-site UX strategy and discovery for enterprise clients using design thinking to deliver highly tailored and specific solutions to organizations like Berkshire Hathaway.

Product
designer

Software Group
Sofia Bulgaria | 2017 - 2018Designed and launched a complete digital banking suite, including mobile wallet and USSD experiences, expanding financial access in underserved areas.

Earlier
experience

Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017

Let’s build the future together!

© Ljupco Sulev | www.lsulev.com | All rights reserved.