Hi, I am Ljupco Sulev
Designing the future of intelligent experiences
Ex-AWS Senior Product Designer focused on systems thinking, AI, and measurable outcomes.
About me
Ex-AWS Senior Product Designer with 10+ years of experience designing complex enterprise products across cloud, healthcare, fintech, and emerging technologies.I specialize in simplifying high-stakes systems, aligning business and customer needs, and helping teams move from ideas to measurable outcomes.My approach combines design and systems thinking, product strategy, and modern AI-enabled workflows to build scalable experiences that customers trust.
What I bring
Product Ownership
Leading complex products from discovery to delivery, aligning customer needs with measurable business growth and millions in ARR.
AI & Product Strategy
Helping teams integrate AI intentionally, balancing customer value, operational efficiency, and long-term product strategy.
Outcome-Driven Execution
Using rapid experimentation, customer signals, and systems thinking to focus teams on the highest-impact opportunities.
Trusted Leadership
Build safe, accountable teams where clarity, integrity, and 'Earning Trust' are the foundation for scaling impact and navigating ambiguity.
Impact highlights
Work achivements
Designed enterprise experiences used across cloud infrastructure workflows.Led complex 0→1 and modernization initiatives across healthcare, fintech, and SaaS.Collaborated across product, engineering, and research teams in global organizations.Contributed to products generating operational and business impact measured in millions.Mentored designers and supported cross-functional product decision making.
Awards and public speaking
4 Awards and certification
Best Mentor Award, Test Pilot Award, Global Service Jam certificate, AWS HIPAA Compliance Certificate.
8 Times public speaker
- Voice of the Customer, AWS, Dublin
- SoftServe Design Week, Sofia
- Extended Reality, XR session, Sofia
- WIAD at New Bulgarian University, Sofia
- Austin Design week, Texas USA
- IxDA, UX Research, Sofia
- UXellent, Extended Reality, Sofia
- WIAD at New Bulgarian University, Sofia
Experience
Senior product designer
Amazon Web Services
Dublin, Ireland (3 yrs 4 mos)
*Recommendation letter available.
Senior experience designer
SoftServe
Sofia, Bulgaria (4 yrs)
Mid product designer
Software Group
Sofia, Bulgaria (1 yr)
Earlier experience
Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear. ( 3 yrs 7 mos)
Let’s build what’s next together!
Work with an AI-empowered design leader.
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