Bringing Value, Earning Trust, Delivering Results. | Ex AWS
I am a product design leader with 10+ years delivering user-centred, high-impact solutions across global brands. Recognised for earning trust, ownership, and mentorship — Role Model at Amazon, Best Mentor at SoftServe.Experienced in guiding teams across complex product spaces including Amazon AWS, Berkshire Hathaway, McLane, CTCA and others.Focused on creating real impact by empowering cross-functional teams, aligning design strategy with business goals, and leveraging AI as a strategic companion.

I own complex, high-impact products end-to-end, turning design into measurable business growth and millions in ARR, while delivering real value to customers.
I elevate design to a strategic partner, connecting user experience to business outcomes and prioritising what creates lasting organisational value.
I measure success by impact, not deliverables, focusing technical expertise and design craft on solving the problems that matter most.
I’m a trusted, transparent, stabilising force in cross-functional teams. Earning Trust is fundamental to how I lead, collaborate, and scale impact.
- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate from the Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25
- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19

Amazon Web Services
Dublin Ireland | 2022 - 2025

SoftServe
Sofia Bulgaria | 2018 - 2022

Software Group
Sofia Bulgaria | 2017 - 2018

Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017

© Ljupco Sulev | www.lsulev.com | All rights reserved.