Hi, I am Ljupco Sulev
Senior Product Designer
Bringing Value, Earning Trust, Delivering Results. | Ex-Amazon
About me
I am a product design leader with 10+ years delivering user-centred, high-impact solutions for global brands. Recognised for earning trust, ownership, and mentorship — Role Model at Amazon, Best Mentor at SoftServe.Experienced in leading cross-functional teams across leaders including Amazon (AWS CloudWatch), Berkshire Hathaway, and CTCA. Focused on creating real impact, I mentor designers, coach cross-functional teams, and treat AI as a strategic companion — not a buzzword.Outside of work, I’m a sports enthusiast who follows F1, NFL, and enjoys tennis, skiing, and many other sports.
What I bring
Ownership & Impact
I lead and own complex high-impact products from discovery to delivery, translating insights into measurable business growth and millions in ARR.
Strategic Alignment
I link user experience to business goals so design decisions drive measurable value. I elevate design to a strategic partner.
Outcomes Over Outputs
I prioritise impact-first mindset — metrics, researches, experiments and product signals guide me to solve the problems that matter most.
Trusted Leadership
I create safe, accountable teams where clarity and integrity are the norm. Earning Trust is fundamental to how I lead, collaborate, and scale impact.
My achievements
Awards and Certification
- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate from the Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25
Public speaking
- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19
My experience
Senior product designer
Amazon Web Services
Dublin, Ireland
2022 - 2025 (3 yrs 4 mos)
Senior Experience designer
SoftServe
Sofia, Bulgaria
2018 - 2022 (4 yrs)
Mid product designer
Software Group
Sofia, Bulgaria
2017 - 2018 (1 yr)
Earlier design experience
Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017 ( 3 yrs 7 mos)
Work With Me — Design Services
AI-Enabled Design Ops
Scale research and delivery with practical AI workflows.
For teams ready to multiply output.
Engagement: 3–8 weeks setup + ongoing optimisation.
Strategy & Leadership
Align product vision, UX, and metrics.
For scaling teams needing clarity.
Engagement: 4–12 weeks or ongoing.
Discovery & Research
Validate fast. Reduce risk. Prioritise right.
For new bets and critical initiatives.
Engagement: 2–6 week sprint.
Interaction Design
Design scalable systems for complex products.
For SaaS, cloud, fintech, enterprise.
Engagement: 6–16 weeks depending on scope.
Mentoring & Coaching
Grow stronger designers and teams.
For leads and emerging talent.
Engagement: Ongoing (bi-weekly or monthly).
Design Thinking Workshops
Align fast. Solve the right problem.
For teams stuck in debate.
Engagement: 1–3 days.
Let’s build the future together!
© Ljupco Sulev | www.lsulev.com | All rights reserved.