Hi, I am Ljupco Sulev
AI-Ready Design Leader
Shaping the next era of intelligent product design | Ex-Amazon
About me
Ex-Amazon Product Design Leader with over a decade of experience driving impact for some of the world’s biggest brands. Recognized for earning trust, ownership, and mentorship.I move beyond outdated processes and workflows and blend deep human intuition and ethical judgment with modern AI capabilities to help teams solve complex challenges faster and smarter.I represent the new era of product design.Outside of work, I’m a sports enthusiast who follows F1, NFL, and enjoys tennis, skiing, and staying active.
What I bring
Ownership & Impact
I lead and own complex high-impact products from discovery to delivery, translating insights into measurable business growth and millions in ARR.
AI-aware strategy
I connect user experience directly to your business goals, ensuring that every AI integration or design decision is intentional, ethical, and drives real ROI.
Outcomes Over Outputs
With modern tools accelerating the creation process, my focus is strictly on metrics, user signals, and rapid experimentation to solve the problems that matter most. - faster and smarter.
Trusted Leadership
In an increasingly automated world, human connection is the anchor. I build safe, accountable teams where clarity, integrity, and 'Earning Trust' are the foundation for scaling impact and navigating ambiguity.
Highlights
Awards and Certification
- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate, Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25
Public speaking
- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19
Experience
Senior product
designer
Amazon Web Services
Dublin, Ireland
2022 - 2025 (3 yrs 4 mos)
*Recommendation letter available.
Senior experience
designer
SoftServe
Sofia, Bulgaria
2018 - 2022 (4 yrs)
Mid product
designer
Software Group
Sofia, Bulgaria
2017 - 2018 (1 yr)
Earlier design
experience
Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017 ( 3 yrs 7 mos)
Industries I’ve launched projects in
Healthcare | Cloud & Infrastructure | Fintech / Crypto / Digital Banking | Retail & Logistics | XR & Emerging Tech (AR/VR) | Enterprise SaaS | Physical product design and packaging |
Let’s Build What’s Next
Work with an AI ready design leader.
Strategy & AI Enablement
Integrate AI capabilities responsibly to create scalable, outcome-driven experiences.Ideal for product leaders scaling complex systems who need clarity, alignment, and modern execution.Typical engagement: 4–12 weeks or ongoing partnership.
Discovery & Research
Validate ideas, uncover deep user insights, and define a focused roadmap reducing risk early.Ideal for teams launching new bets or reducing risk in high-stakes initiatives.Typical engagement: 2–6 week sprint.
Interaction Design
Design for complex SaaS, cloud, and enterprise products that demand highly customized experiences.Ideal for SaaS, cloud, fintech, and enterprise products that demand scalable, intuitive systems.Typical engagement: 6–16 weeks (scope dependant)
Advisory & Team Growth
Transition teams into the new era of design, fostering stronger product thinking and AI-ready workflows.Ideal for growing teams that want stronger design leadership and sharper product thinking.Typical engagement: Ongoing / fractional
Ready When You Are.
Human + AI design that’s responsible, measurable, and custom.
© Ljupco Sulev | www.lsulev.com | All rights reserved.