I’m Ljupco Sulev

I help teams turn complex problems into beautiful solutions.

ux design, user experience, prototype design, collaboration, user interface design, usability design, innovation, digital, user experience design, interaction design, user research, product strategy, product design, service design, mobile design, creative direction, design direction, art direction, design education, design thinking, design doing, experience designer, experience design senior, communication skills, innovation, technical, user-centered design, facilitation, digital, collaboration, user experience design, interaction design, user interface design, prototype design, usability design, mockups, product design, information architecture, graphic design, ui design, adobe products, illustration design, communication skills, innovation, technical, learn, interpret, ideate, experiment, evolve, empathies, persona, end user, pain point, pain points, user research, ui elements, user-centered design, experience architecture, information architecture, interaction design, wireframe, wireframes, prototype, mockup, a/b testing, card sorting, data-driven design, mood board, storyboard, storytelling, user journey, conversion rate, kpis, research, behavior, embrace, empathy, transparency, value, collaboration, agile, assumptions, collaborative, feedback, iterate, lean, ux, accessibility, adaptive, approachable, architecture, distractions, effortless, flexible, inclusive, information, intuitive, personality, simplicity, copywriting, concise, conversational, humanising, aesthetic, clean/minimalistic, color, consistency, contrast, discoverable, hierarchy, patterns, typography, engaging, harmony, guidelines, patterns, performance, responsive, disruptive, ethics, unique

Designing for impact, inspired by stories.

I’m a Senior Experience Designer with expertise in discovering, transforming and optimising the human experience of digital products and services by leveraging Design Thinking.

Coming from a University of Economics, I believe that design leadership can help businesses win through design.

Ljupco Sulev - Design Thinking

Design is not just how it looks, it’s how it works.

I help businesses and teams to evolve and grow through human-centered design and discover what problems to solve, their user and business needs, dependencies, risks, and if solutions meet business goals.

I love what I do.

Ljupco Sulev - Speaker at an event


Times Speaker / Co-host

Sofia Design week (2021, 2020), WIAD (2020, 2019), XR online session (2020), IxDA (2019), UXellent (2019).

Ljupco Sulev - Awards


Awards & Certifications

– Awards: Best Mentor, Design Test Pilot
– Certification: Design Thinking Workshop, HIPAA Fundamentals

Ljupco Sulev - Tech Event


Events Attended

Various design, technology and business conferences, meetups and workshops.