About me
Ex-AWS Senior Product Designer with 10+ years of experience designing complex enterprise products across cloud, healthcare, fintech, and emerging technologies.I specialize in simplifying high-stakes systems, aligning business and customer needs, and helping teams move from ideas to measurable outcomes.My approach combines design and systems thinking, product strategy, and modern AI-enabled workflows to build scalable experiences that customers trust.
What I bring
Product Ownership
Leading complex products from discovery to delivery, aligning customer needs with measurable business growth and millions in ARR.
AI & Product Strategy
Helping teams integrate AI intentionally, balancing customer value, operational efficiency, and long-term product strategy.
Outcome-Driven Execution
Using rapid experimentation, customer signals, and systems thinking to focus teams on the highest-impact opportunities.
Trusted Leadership
Build safe, accountable teams where clarity, integrity, and 'Earning Trust' are the foundation for scaling impact and navigating ambiguity.
Selected projects
Amazon EKS observability
product
Simplify monitoring and troubleshooting complex Amazon EKS cloud infrastructure.My role: Design owner.Outcomes:
- Acquired 4,500+ customers
- 65% new external accounts
- 440% revenue increase
Cancer analytics
platform
Consolidate siloed cancer research patient data, for oncologists, clinicians and pharma.My role: HIPAA cert. design owner.Outcomes:
- 2x more patient journeys
- Attracted a new consortium
- Expanded the database
Extensive pricing team
design research
Research a critical siloed and manual pricing system for a major U.S. distributor.My role: Research co-lead.Outcomes:
- Delivered 3 core solutions
- Proposed 5 ROI paths
- Achieved a perfect NPS 10
Highlights
Work impact
Designed and launched enterprise experiences for complex systems and infrastructure at scale.Led 0→1 and modernization initiatives across cloud, healthcare, fintech, SaaS and more.Partnered across product, engineering, and research to drive customer and business outcomes.Contributed to products generating measurable operational impact and multi-million-dollar growth.Mentored designers and supported strategic product decision-making.
Recognition & Speaking
4 Awards and certification
- Best Mentor Award
- Test Pilot Award
- Global Service Jam certification
- AWS HIPAA compliance certificate
8 Times public speaker
Speaker at AWS, Austin Design Week, IxDA, WIAD at New Bulgarian University, SoftServe Design Week, UXellent, and XR conferences across Europe & the US.
Experience
Senior product designer
Amazon Web Services
Dublin, Ireland (3 yrs 4 mos)
*Recommendation letter available.
Senior experience designer
SoftServe
Sofia, Bulgaria (4 yrs)
Mid product designer
Software Group
Sofia, Bulgaria (1 yr)
Earlier design experience
Notable mentions: Insynctive Inc, F-stop Gear, Makinvest Ltd. ( 3 yrs 7 mos)