Hi, I am Ljupco Sulev

Senior Product Designer

Bringing Value, Earning Trust, Delivering Results. | Ex AWS


About me

I am a product design leader with 10+ years delivering user-centred, high-impact solutions for global brands. Recognised for earning trust, ownership, and mentorship — Role Model at Amazon, Best Mentor at SoftServe.Experienced in leading cross-functional teams across leaders including AWS, Berkshire Hathaway, and CTCA. Focused on creating real impact, aligning design strategy with business goals, and leveraging AI as a strategic companion.Outside of work, I’m a sports enthusiast who follows F1, NFL, and enjoys tennis, skiing, and many other sports.


What I bring

Ownership & Impact

I own complex, high-impact products end-to-end, turning design into measurable business growth and millions in ARR, while delivering real value to customers.

Strategic Business Alignment

I elevate design to a strategic partner, connecting user experience to business outcomes and prioritising what creates lasting organisational value.

Outcomes Over Outputs

I measure success by impact, not deliverables, focusing technical expertise and design craft on solving the problems that matter most.

High-Integrity Leadership

I’m a trusted, transparent, stabilising force in cross-functional teams. Earning Trust is fundamental to how I lead, collaborate, and scale impact.


My achievements

Awards and Certification

- Best Mentor Award SoftServe ‘19
- Test Pilot Award SoftServe ‘19
- Design Thinking Workshop Certificate from the Global Service Jam Sofia ‘19
- AWS HIPAA Compliance Certificate ‘25

Public speaking

- Voice of the Customer, AWS, Dublin ‘23
- SoftServe Design Week, Sofia ‘22
- Extended Reality, XR session, Sofia ‘21
- WIAD at New Bulgarian University, Sofia ‘20
- Austin Design week, Texas USA ‘19
- IxDA, UX Research, Sofia ‘19
- UXellent, Extended Reality, Sofia ‘19
- WIAD at New Bulgarian University, Sofia ‘19


Work experience

Senior product designer

Amazon Web Services
Dublin, Ireland
2022 - 2025 (3 yrs 4 mos)

Senior Experience designer

SoftServe
Sofia, Bulgaria
2018 - 2022 (4 yrs)

Mid product designer

Software Group
Sofia, Bulgaria
2017 - 2018 (1 yr)

Earlier design experience

Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear.
2014 - 2017 ( 3 yrs 7 mos)


Let’s build the future together!

© Ljupco Sulev | www.lsulev.com | All rights reserved.