About me
Ex-AWS Senior Product Designer with 10+ years of experience designing complex enterprise products across cloud, healthcare, fintech, and emerging technologies.I specialize in simplifying high-stakes systems, aligning business and customer needs, and helping teams move from ideas to measurable outcomes.My approach combines design and systems thinking, product strategy, and modern AI-enabled workflows to build scalable experiences that customers trust.
What I bring
Product Ownership
Leading complex products from discovery to delivery, aligning customer needs with measurable business growth and millions in ARR.
AI & Product Strategy
Helping teams integrate AI intentionally, balancing customer value, operational efficiency, and long-term product strategy.
Outcome-Driven Execution
Using rapid experimentation, customer signals, and systems thinking to focus teams on the highest-impact opportunities.
Trusted Leadership
Build safe, accountable teams where clarity, integrity, and 'Earning Trust' are the foundation for scaling impact and navigating ambiguity.
Selected projects
Amazon EKS observability
product
Context: Simplify how teams monitor and troubleshoot complex Amazon EKS cloud infrastructure.My role: Design owner, leading the product end-to-end from strategy and research to public launch.Outcomes:
- Acquired 4,500+ customers
- 65% new external accounts
- 440% revenue increase
- Most profitable product
Cancer analytics
platform
Context: Consolidate siloed cancer research patient data, for oncologists, clinicians and pharma.My role: HIPAA certified design owner, leading the research, design alignment and testing.Outcomes:
- 2x more patient journeys
- Attracted a new consortium
- Expanded the database
- Continued working with client
Extensive pricing team
design research
Context: Research a critical siloed and manual pricing system for a major U.S. distributor.My role: Research co-lead, working with senior SMEs, deeply analysing the core pricing team.Outcomes:
- Delivered 3 core solutions
- Proposed 5 ROI paths
- Achieved a perfect NPS 10
- Earned stakeholder praise
Beyond work
Impact Highlights
Designed enterprise experiences for complex cloud infrastructure at scale.Led 0→1 and modernization initiatives across cloud, healthcare, fintech, SaaS and more.Partnered across product, engineering, and research to drive customer and business outcomes.Contributed to products generating measurable operational impact and multi-million-dollar growth.Mentored designers and supported strategic product decision-making.
Recognition & Speaking
4 Awards and certification
- Best Mentor Award
- Test Pilot Award
- Global Service Jam certification
- AWS HIPAA compliance certificate
8 Times public speaker
Speaker at AWS, Austin Design Week, IxDA, WIAD at New Bulgarian University, SoftServe Design Week, UXellent, and XR conferences across Europe & the US.
Experience
Senior product designer
Amazon Web Services
Dublin, Ireland (3 yrs 4 mos)
*Recommendation letter available.
Senior experience designer
SoftServe
Sofia, Bulgaria (4 yrs)
Mid product designer
Software Group
Sofia, Bulgaria (1 yr)
Earlier experience
Notable mentions: Insynctive Inc, Makinvest Ltd. F-stop Gear. ( 3 yrs 7 mos)
Let’s build what’s next together!
Work with an AI-empowered design leader.
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